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Lloyd Ziff, a founding editor of New West and an artwork director responsible for the redesign of many magazines, was employed to redesign the magazine. Ms. Golinkin persuaded Mr. Ryder to invest $5 million in the overhaul, a large a part of it for a advertising marketing campaign. Since the joint venture isn’t formally in impact till signed , the Time Inc. team has not but involved itself in publishing decisions. A redesign of Travel & Leisure was under means before Time Inc. came onto the scene, but the magazine was nonetheless able to avail itself of some of the benefits of the association with Time. Ventures, a Time Inc. subsidiary that encompasses regional and special-interest magazines, is to have total editorial and management management of American Express Publishing.
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