Oliver Wyman works with the world’s leading travel and leisure firms, including resort, airlines, passenger rail and bus operators, theme parks, cruise operators, gaming and lottery firms, tour operators and travel companies, airports, rail stations, and concessionaires, as well as non-public equity corporations. 1. The vast majority of travel-related audience information spend in 2018 came from four travel & leisure sub-sectors: Travel Agents & Booking Sites (32% of spend), Airlines (22%), Motels Resorts & Casinos (20%) and Tourism (10%). 2. In 2018, Travel Agent & Booking Web site brands spent over $3,000 per audience focusing on campaign, while the top 10 Airline advertisers (by annual information spend) spent over $10,000 per campaign.
4. In accordance with our audience analyses, Travel Agent & Booking Web site advertisers in Could 2019 reached female-skewing audiences, usually in business companies occupations, corresponding to advertising, consulting and human sources. It is a must-read forÂ travel …read more >