Plus, sustainability is a growing concern amongst consumers — as is, after all, price. Brands additionally don’t need to fight for product placement in shops or worry about organising and monitoring in-store promotions. Supply chains are additionally streamlined since there are no intermediaries between the brand and its viewers. Luxe packaging and brand desirability make buyers eager to share their purchases on social media — driving a community impact of engagement.
- The identical urgency that throws high quality out the window also retains the prices of those clothes extremely low. [newline]Companies like Topshop and Fashion Nova are tremendously concerned with their bottom line and are banking on the “ocean of clothing” they churn out for revenue.
- “fashion trade
Brands also can discover recycling companions by way of on-line libraries. One such library, Circular, offers a digital ID that might be included in product tags to show data on the product’s