Our travel guides, which are curated by Travel + Leisure editors and a network of local correspondents, highlight the most effective motels, restaurants, retailers, bars, and things to do on the planet’s most fun destinations. That’s why new players are gaining ground at the expense of traditional travel firms that still send emails with vouchers and a customer service number to call if there’s a problem. Not only that, the digital experience supplied by traditional travel firms ends once you arrive on holiday.
Traditional travel firms are inclined to give attention to person experience while booking, but the customer journey extends far beyond that. The digital customer journey needs to include the whole travel experience. Firms that have achieved success in the travel and leisure trade lately are nearly all driven by e-commerce.
Traditional travel firms that have made a name for themselves are shedding ground to new market entrants, …read more >