She contributes her drive to being a Taiwan-born immigrant who’s felt like an outlier for a lot of her life. I’ve always needed to assume differently.” In that sense, her surprising path from blogger to skincare founder seems much less inconceivable. “It’s her authenticity and insight that gained her such a loyal following,” co-founder Katie Borghese mentioned of Chen Craig’s early success with BagSnob. And whereas it’s protected to imagine that built-in viewers likely boosted U Beauty’s initial publicity, now the brand has actual lab result-backed bonafides to carry it forward.

• Marketing – Because advertising has gotten a lot harder, technology is being used to create and measure the effectiveness of marketing.
• Believed to be one of the nourishing plants in the world, the ingredient here is used to moisturize and guard against skin injury and environmental stressors.
• Shopbop Has Officially Stepped Into the Beauty SpaceThe luxury retailer will now